One of the main goals is to help rural businesses expand into new avenues, such as agritourism, while adopting more efficient organizational practices. During the pilot trip in January, one group of students collaborated with a local farmer in the rural community of Membrillo. They assisted in developing plans to attract visitors and promoting sustainable farming practices.
“They understood my ideas and helped bring my vision to life.” said Demetrio Martínez, owner, Finca La Bendición. “They worked so hard to organize a project that is now beginning to take shape in the way we hoped and envisioned. We’re now working on aspects to satisfy both locals and tourists, while also making connections with international organizations. I’ve already received calls, and local organizations are reaching out for visits. We’re moving forward with this long-awaited project, and it’s truly extraordinary.”
Through this collaborative effort, the team created a foundation for long-term business expansion, while building a bridge between both cultures.